Mr Botswana on grassroots promotion

Locally-based muscleman, Isaac “Sugar Sugar” Chimuchenga, who recently scooped the Mr Botswana title, has vowed to boost the sport at grassroots levels. Chimuchenga’s history of pumping iron stretches back to 2008, when he won the Mr Ironman title. He scooped the Mr Pro Fitness, Mr Muscle and Fitness Open Classic titles the following year.

Issac Chimuchenga
Issac Chimuchenga

The 37-year-old muscleman also became an icon after he added the Mr Zimbabwe International Trade Fair accolade to his list of successes during those years. He lost this year’s Mr Zimbabwe Heavy Weight title to Champion Chienderamwano, but made amends when he beat his local victor in the Mr Botswana competition, held at Airport Junction mall in the neighbouring country. Chienderamwano came a distant fourth in that competition.

“My desire is always to see bodybuilding become a sport of all-time fame. That is why I have now placed my focus in training youngsters in my gym, where I am the fitness instructor,” he said. “I have great hope for the future of the sport, so I want to start the mission from the grassroots. My involvement at the local gym is that first step.”

He added that bodybuilding could go a long way in alleviating various ailments like heart diseases and obesity – a fact that drives his dream of seeing a greater participation. The National Federation of Zimbabwe Bodybuilding and Fitness has been working hard to promote the sport, but sponsorship has always been a thorn in their flesh.

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