Women’s soccer boss upbeat

Beaullar Msara, the newly-appointed Central Region’s Women Soccer chairperson, has pledged to devote all her energy to clearing the hurdles that hampered the league last season.

The 12-team national women’s league is set to start early next month.

The region registered success last season with the Super League promotion of Gweru-based Chipembere Queens, but lack of sponsorship and administrative problems remain unresolved.

Early last year, reports went viral that clubs were failing to meet their players’ basic needs before matches, while Chipembere Queens had to wholly disband their executive for alleged incompetence.

“This season, we want to see to it that more clubs from the Central Region are promoted to the Super League. Transparency and maintenance of clean books will also be a top priority because the most important thing will be to improve the brand of the region,” said Msara.

The football administrator also highlighted the need to source sponsorship for Chipembere Queens.

“They are now the region’s ambassadors. They are a club that we all believe has the stamina to clinch the championship, so we are calling on stakeholders, particularly women in business, to come forward and help with sponsorship,” she said.

Hopes are high that this year’s domestic women’s soccer action will be more exciting, as sponsors gradually gain confidence to be associated with it.

In January communications giant NetOne, through their One Wallet brand, launched the inaugural Charity Shield knock-out tournament for women’s football teams with a whopping $75,000 sponsorship package.

Sources say the tournament could soon become an annual event.

Post published in: Sport

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