Tourism award – a carrot?

Rather curiously, Zimbabwe has been named best tourist destination by the European Council on Tourism and Trade. Tourism minister, Walter Mzembi, one of the less disagreeable members of Mugabe’s largely ineffectual cabinet, has also been honoured with academic membership of the ECTT, which he can add to his often queried ‘engineer’ title.

For a country which has existed in isolation for over a decade, even the smallest positive publicity should be celebrated. However the timing of the award – which comes on the back of Zimbabwe’s intention to tone down its indigenisation law – suggests that it might be intended as a carrot to encourage further reforms.

Zimbabwe no doubt has some magnificent tourist resorts – Matopos, Vumba, Nyanga, Chinhoyi Caves, Kariba, Hwange National Park and the majestic Victoria Falls – but to label a country with poor roads and hazardous drinking water ‘best tourism destination’ is a rather generous assessment. If this indeed is an EU olive branch, one would hope, for the good of the country, Mugabe reciprocates the conciliatory gesture.

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