The Zimbabwe Tourism Authority (ZTA) is facilitating Grimmer’s meetings, incentives, conferences and exhibitions (MICE) visit, which will see him conduct site inspections of conference facilities and incentive properties in Harare and Victoria Falls.
The inspections, according to a ZTA statement, are meant to assess the country’s potential to host large conferences and incentive group.
Grimmer is the chief executive officer of Gaining Edge Consultancy firm based in Australia that assisted in the establishment of the National Conventions Bureau (NCB) within ZTA.
Grimmer will conduct workshops and meetings with various government departments.
“MICE Tourism has huge potential to contribute significantly to the national economy if we all work together in identifying and bidding for MICE events.
“MICE Tourism events move large volumes of people with high disposable income and is also capable of bringing in new technologies, value addition and tremendous social change”, Tesa Chikaponya the executive director of the National Convention Bureau (NCB), said.
Gaining Edge is a specialist MICE consultancy firm advising exclusively to the Conventions and Meetings market worldwide. Gaining Edge has also assisted in the setting up and development of most successful Bureaus in the world which include Seoul NCB, Japan NCB, South Africa NCB and Den Haag to name but a few.
Zimbabwe’s tourism and hospitality industry can generate over $100 million annually from its meetings, incentives, conventions and events and is blessed with good amenities.
Post published in: News