Telecommunications group Econet Wireless Zimbabwe has eclipsed the Coca-Cola brand to clinch the Superbrand award. The Spar retail franchise came third.
In his report on behalf of the judges, Tov Manene, MD of Select Research, said: Econet has become a generic name for the cellphone industry in the country. It is a great strength that everyone in the company is proud of.
The Superbrand survey 2010 was modelled to provide an indication of marketing and advertising success, brand popularity, growth, decline and consumer trust. It was also meant to provide business investors and the public with a brand health measurement.