HARARE -- Zimbabwe Cricket (ZC) last week launched the CricLove Campaign as part of its corporate social responsibility programme. (Pictured: Zimbabwe Cricket chairman Peter Chingoka)ZC spokesperson Shingai Ruhwaya said in a statement that the new campaign follows a decision made by the cricket governing body to focus its social responsibility initiatives to helping raise awareness about the two diseases that are major killers in the country.
“CricLove is designed to crystallise our corporate social responsibility activities into three key focus areas: people living with disabilities, cancer, and HIV & AIDS. We have most recently partnered with a local organization here that is battling to promote awareness about cancer in Zimbabwe, said Ruhwaya.
She added: Research has shown that breast cancer is becoming more prevalent in Zimbabwean society and one in seven women suffer from this deadly killer. Often, the key to survival is early diagnosis which is why more women need to be encouraged to undergo mammograms and self examinations on a regular basis.??
In line with efforts by the Cancer Alleviation Centre to encourage women to get tested, the ZC has embarked on a month-long internal awareness programme which involves information dissemination and free testing for all staff, particularly female cricketers that play for the national women’s team.
“It’s simply the right thing to do and the board did not hesitate in approving our support for this worthy cause. It’s people who haven’t been affected by cancer starting to step up for people who have been,” ZC board member Maureen Kuchocha told reporters in Harare last week.
Post published in: Analysis