Harare - The Zimbabwe Cricket (ZC) has launched a breast cancer awareness campaign, the CricLove, as the disease is affecting one in seven women in the country, it has been learnt. The campaign is part of its corporate social responsibility (CSR) policy. It follows a decision made by the cricket governing body to streamline its CSR activities for the purpose of being more effective.
“CricLove is designed to crystallize our CSR activities into three key focus areas; people living with disabilities, cancer, and HIV & AIDS. We have most recently partnered with a local organization here that is battling to promote awareness about cancer in Zimbabwe, ” said ZC spokesperson Shingai Rhuhwaya.
Research has shown that breast cancer is becoming more prevalent in Zimbabwean society and one in seven women suffer from this deadly killer. Often, the key to survival is early diagnosis which is why more women need to be encouraged to undergo mammograms and self examinations on a regular basis.
The campaign involves embarking on a month long internal awareness programme which involves information dissemination and free testing for all staff, particularly female cricketers that play for the national women’s team.
ZC board member Maureen Kuchocha stressed the importance of the campaign saying: “It’s simply the right thing to do and the board did not hesitate in approving our support for this worthy cause.”
Post published in: Analysis