FIFA said the measures were directed, in particular, to fans of the participating member associations (PMAs) and South African residents. The move comes as the excitement surrounding the first World Cup on African soil continues to grow and only a week before the closing of the third ticket sales phase for the general public on 22 January, FIFA said. Measures taken for the sale of tickets via the PMAs are to ensure that fans from the qualified associations have more time and easier access to tickets to watch their teams. FIFA has agreed to create a new PMA sales phase between 9 February and 7 April 2010. Only one such phase had previously been planned, starting on 5 December 2009 and closing on 13 January 2010.
This second PMA sales phase will run at the same time as the fourth sales phase for the general public carried out via FIFA.com (and the FNB branches in South Africa only) and will operate on a first-come-first-served basis. For the first PMA sales phase, any tickets allocated to one of the participating teams for their matches that have not been sold will be provided to opposing teams who have received more requests from their fans than tickets allocated in that period. This will help ensure that those PMAs who received more requests than tickets available in that first sales phase will be able to fulfil those requests. This extension of the sales process is a major step towards ensuring that all fans have the chance to purchase tickets for FIFAs flagship competition via official sources.