World cup diary: arts exhibition to attract soccer lovers

world-cup_2010Johannesburg -Telkom has committed its support to artists that will take part at a 2010 FIFA World Cup host-city event, the Artists of Africa exhibition, which was launched in Johannesburg last week.

The event is poised to become a major off-field attraction for the hordes of football fans and tourists who are expected to throng to South Africa during the 2010 FIFA World Cup between June 11 and July11. A partnership between Telkom, the Department of Arts and Culture and the City of Johannesburg, the exhibition, to be hosted at Museum Africa in Newtown, Johannesburg, from May to 11 July 11 2010, will display the works of 25 artists, three of whom Willem Boshoff, David Koloane and Zwelethu Mthetwa feature in Telkoms corporate art collection.

Naas Fourie, Telkoms Chief of Strategy, told The Zimbabwean that with Telkom also being a sponsor of the Soccer World Cup, the Artists of Africa Exhibition becomes an opportunity to showcase the diversity and vitality of the African continent. We are inextricably linked to this continent and we want to see our continent succeed. From a business perspective, Telkom is also expanding its African footprint. Showcasing the work of African artists is another way of demonstrating our passion for, and involvement in, our continent and its people, added Fourie.

He also emphasised that Telkom only purchases the work of South African artists or artists who have resided on the continent for 10 years or longer. This aligns with our focus on building pride in Africa s heritage. As Telkom, we are therefore proud to be partners in an initiative that will enable the world to gain insight into the unique abilities and massive talent of African artists, stated Fourie. Started in 1992, Telkoms art collection reflects some of South Africa s and the continents most vibrant artistic heritage and currently features over 900 artworks by 300 African artists.

Post published in: Zimbabwe Sports News

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